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Marcos returns home after a few years away.

55 years ago, on October 1 1968, the first brand advertising spot appeared on the French television screen. Over the next three decades, thousands of creative little films would seduce and build our collective memory. Kitschy or cult spots, humor, slogans, music, stars, gimmicks, grand spectacle or sex appeal: during its golden age, how did advertising convince? Thierry Ardisson has brought together almost 400 advertising clips to relive the era of the conquest of minds and wallets.

Helena, 29, a single mother with an 11-year-old daughter, is a moderately successful actress who earns a living as an escort in the sex industry. Her relationship with her own mother, a singing teacher, is tense, and she’s also increasingly annoyed with her job. Meeting David offers her an opportunity.

年轻的牧羊女艾拉（Ayla）为一名溺亡的女子建造了一座坟墓，这名女子被困在湖底的孤独与遗忘之中。一匹神秘的白马将为她指引方向。 A young shepherdess, Ayla, builds a tomb for a drowned woman who is trapped in solitude and oblivion at the bottom of a lake. A mysterious white horse will guide her.

(Filmed at the Cannes Film Festival) We cannot think everything embedded in a single second, where innumerable pictures coincide; we can remember one of them and know about the others that they are there, yet we cannot conceive them, only a feeling of impenetrability, unknowability lingers (and a flame as well).

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蒂图（Titou）即将步入不惑之年。他住在科比耶尔（Corbières）山区高处的一个羊棚里。他与住在附近大篷车里的索莱达（Soledad）一起自酿葡萄酒、创作音乐，与四季同步享受爱情——就像在精心培育一种抵抗的力量。

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